Sega has reignited the age-old rivalry with Nintendo by resurrecting its iconic ‘blast processing’ ad in a new promotion for Sonic Racing: CrossWorlds. This clever marketing strategy not only pays homage to the fierce competition of the ’90s but also positions Sonic Racing as a viable alternative to Mario Kart World, which has shifted its focus to an open-world format. The ad features a humorous jab at Mario Kart, showcasing Sonic Racing’s traditional karting structure that many fans still crave.