Sega has reignited the age-old rivalry with Nintendo by resurrecting its iconic ‘blast processing’ ad in a new promotion for Sonic Racing: CrossWorlds. This clever marketing strategy not only pays homage to the fierce competition of the ’90s but also positions Sonic Racing as a viable alternative to Mario Kart World, which has shifted its focus to an open-world format. The ad features a humorous jab at Mario Kart, showcasing Sonic Racing’s traditional karting structure that many fans still crave.

Sonic Racing: CrossWorlds is set to shake up the racing genre by eliminating the infamous comeback items that have become a staple in many kart racing games. Takashi Iizuka, head of Sonic Team, has made it clear that players won’t be able to rely on items like the Blue Shell to turn the tide in their favor when trailing behind. This decision aims to create a more balanced and fair racing experience, focusing on skill rather than luck.